Constantly keeping in touch with major stakeholders in your organization is important. This is because it shows your customers and your suppliers and investors that you care about them. This will work in your favor, as they will have positive vibes towards you. It will also prevent them from forgetting about your company. When you are sending out holiday ecards for your company, it is important that you do it the right way.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalize the card. This will have more impact on the recipient. A great way of personalizing is by including the name of the recipient. You can also write a personal note on the card. Write different messages for the different recipients. The message that you write will depend on the kind of relationship that you have with the recipient.
Send the cards on time. Don't send them too early or too late. If it doesn't arrive on time then its impact will be lost. In order for you not to be late, you need to design or acquire the cards much earlier than you actually need them. This way, when the card is due to be sent it will be already ready.
Don't send a promotional message. Stick to the main issue, which is, sending good wishes to the person. If you market to them then you will lose their interest as you will not seem genuine. Avoid sending discount codes and special offers together with the card.
Don't go overboard and make things complicated. Simple messages work just as well. Also, as much as you can hire a designer to create a card, you can also come up with a simple one on your own. Use the right elements, words and colors and you will get the attention of your recipients.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending cards is an inexpensive way of acquiring and retaining your customers. Given the amount of time it will take you to design the cards and send them out versus the impact it will have, it is definitely a worthy investment. If you have not been sending out these cards, then give them a try. It is a good way to keep in touch with your customers and to maintain a positive relationship.
Come up with the list of people that you want to mail. You can separate this list into two. One list for your clients and another list for your vendors. You have to design two different cards for each list. Do not mail a similar card with a similar message to all of them since they serve two very different purposes for your organization. It is also best that you include only people that you are in good terms with in this list.
Personalize the card. This will have more impact on the recipient. A great way of personalizing is by including the name of the recipient. You can also write a personal note on the card. Write different messages for the different recipients. The message that you write will depend on the kind of relationship that you have with the recipient.
Send the cards on time. Don't send them too early or too late. If it doesn't arrive on time then its impact will be lost. In order for you not to be late, you need to design or acquire the cards much earlier than you actually need them. This way, when the card is due to be sent it will be already ready.
Don't send a promotional message. Stick to the main issue, which is, sending good wishes to the person. If you market to them then you will lose their interest as you will not seem genuine. Avoid sending discount codes and special offers together with the card.
Don't go overboard and make things complicated. Simple messages work just as well. Also, as much as you can hire a designer to create a card, you can also come up with a simple one on your own. Use the right elements, words and colors and you will get the attention of your recipients.
Keep things general in the card. This is because people come from different denominations and religious backgrounds. Sending religious messages won't make sense to someone who does not adhere to your denomination. Some people might even be offended by your message since it shows that you do not care about their beliefs.
Sending cards is an inexpensive way of acquiring and retaining your customers. Given the amount of time it will take you to design the cards and send them out versus the impact it will have, it is definitely a worthy investment. If you have not been sending out these cards, then give them a try. It is a good way to keep in touch with your customers and to maintain a positive relationship.
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